Our Management Team
Francis James - Co-Founder and CEO
Mr. James is an award winning producer, director, cinematographer, and owner of Perception Films, who has made films, television, and new media in the national media industry for over two decades. He is an expert in media creation and image quality in portraying objects, people, and events. His films have won national acclaim, including awards from the American Society of Cinematographers and the National Educational Market, grants from National Endowment for the Arts, the American Film Institute, the Louisiana Division of the Arts, and selection in the Sundance Film Festival. Mr. James graduated with a BFA in Film from the Philadelphia College of Art.
Mr. James is an award winning producer, director, cinematographer, and owner of Perception Films, who has made films, television, and new media in the national media industry for over two decades. He is an expert in media creation and image quality in portraying objects, people, and events. His films have won national acclaim, including awards from the American Society of Cinematographers and the National Educational Market, grants from National Endowment for the Arts, the American Film Institute, the Louisiana Division of the Arts, and selection in the Sundance Film Festival. Mr. James graduated with a BFA in Film from the Philadelphia College of Art.
Brian Hasselfeld, MD - VP of Strategy and Business Development
Dr. Hasselfeld spent three years at Deutsche Bank as an investment-banking analyst, working on debt, equity and equity-linked financing transactions, as well as mergers and acquisitions. He has participated in over 20 separate financing transactions, raising more than $12 billion for companies in media and telecommunications. Dr. Hasselfeld then earned his MD from Tulane University and is now a resident physician in the combined Internal Medicine and Pediatrics residency program at Harvard’s Brigham and Women’s Hospital and Boston Children’s Hospital. He earned a BS in Computer Science, with additional majors in Economics and Mathematics from Vanderbilt University.
Dr. Hasselfeld spent three years at Deutsche Bank as an investment-banking analyst, working on debt, equity and equity-linked financing transactions, as well as mergers and acquisitions. He has participated in over 20 separate financing transactions, raising more than $12 billion for companies in media and telecommunications. Dr. Hasselfeld then earned his MD from Tulane University and is now a resident physician in the combined Internal Medicine and Pediatrics residency program at Harvard’s Brigham and Women’s Hospital and Boston Children’s Hospital. He earned a BS in Computer Science, with additional majors in Economics and Mathematics from Vanderbilt University.
Shoban Pattam - VP of Technology
Mr. Pattam has over 17 years of experience in software, developing products and managing technology teams. He is a technology leader and has been responsible for development of software solutions in a variety of industries (HVAC, Business Consulting and Healthcare). Mr. Pattam is also the President of Professionals LLC and a founder of Indotrols India Pvt. Ltd. Mr. Pattam is an active angel investor in the New Orleans startup community. Mr. Pattam graduated with a BS in Computer Science from the Osmania University with Distinction (equivalent to cum laude), and a MS in Computer Science from the University of New Orleans.
Mr. Pattam has over 17 years of experience in software, developing products and managing technology teams. He is a technology leader and has been responsible for development of software solutions in a variety of industries (HVAC, Business Consulting and Healthcare). Mr. Pattam is also the President of Professionals LLC and a founder of Indotrols India Pvt. Ltd. Mr. Pattam is an active angel investor in the New Orleans startup community. Mr. Pattam graduated with a BS in Computer Science from the Osmania University with Distinction (equivalent to cum laude), and a MS in Computer Science from the University of New Orleans.
Additional Team and Advisors
Sabrina Quave
Operations & Implementation Specialist
Ms. Quave has a medical background as a Licensed Practical Nurse, a paramedic, a Certified Dietary Manager, and a chef trained by the Culinary Institute of America. She was most recently a Regional Small Business Model director in healthcare management. She had trained new directors and chefs in numerous hospitals in five states. Ms. Quave has a Business degree focusing on marketing and management from Loyola University.
Andy Zeldis
Software Design
Andy has been getting at the art of the possible for nearly 15 years, most recently as Director of R&D at Kimono Labs. He learned his trade as Principal Design Technologist at frog design in New York and San Francisco, driving innovation through collaboration with business and R&D at Disney, P&G, GE, MTV, SAP, the NYPL and many others. Prior to frog, he helped invent new approaches to data visualization with the seminal design firm Thinkmap. Andy studied comparative religions at Wesleyan University in Connecticut.
Operations & Implementation Specialist
Ms. Quave has a medical background as a Licensed Practical Nurse, a paramedic, a Certified Dietary Manager, and a chef trained by the Culinary Institute of America. She was most recently a Regional Small Business Model director in healthcare management. She had trained new directors and chefs in numerous hospitals in five states. Ms. Quave has a Business degree focusing on marketing and management from Loyola University.
Andy Zeldis
Software Design
Andy has been getting at the art of the possible for nearly 15 years, most recently as Director of R&D at Kimono Labs. He learned his trade as Principal Design Technologist at frog design in New York and San Francisco, driving innovation through collaboration with business and R&D at Disney, P&G, GE, MTV, SAP, the NYPL and many others. Prior to frog, he helped invent new approaches to data visualization with the seminal design firm Thinkmap. Andy studied comparative religions at Wesleyan University in Connecticut.